Lucy Lin
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Tableware Set
Combi’s iconic Babylabel series has been on the market for some time now, and we’re excited to expand the product line with new materials and enhanced features. We’re also planning to reintroduce Combi’s online presence and strengthen community engagement, reconnecting with our loyal customers and reaching new audiences.
Market call material proportion summary
In our research of baby product shops, silicone and stainless steel were found to occupy the largest shelf areas. This suggests a strong market preference for these materials, likely due to their durability, ease of cleaning, and safety features, which are essential in baby products. Expanding the product line with these materials could align well with current consumer demand.
Users Voice (Combi Product)
Bowl
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Portability: The bowl is inconvenient for travel; consider a more compact, portable design.
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Suction Base: Adding a suction base would increase stability, aiding self-feeding toddlers.
Feeding Spoon
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Design: Good length and shape, but it stains and softens over time. Consider using a more durable, stain-resistant material.
Food Cutter
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Functionality: Effective for noodles but struggles with meat. A sturdier blade would improve versatility.
Users Voice (Competitors Product)
Bowl
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Boring Design: Many stainless steel baby dishes lack appealing, playful designs.
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Cumbersome Washing: Parents find washing multiple bowls annoying, especially when dealing with sticky baby food.
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PP Outer Layer with Vent: The vented outer layer can make bowls less functional and prone to leakage.
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Steam Cooker Compatibility: Some bowls can't be heated in a steam cooker, limiting convenience.
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Food Mixing: Without proper dividers, food can mix, which is problematic for picky eaters.
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Storage Issues: Divided plates with unique shapes are hard to store and don’t stack well.
Tableware - Plate martket
Silicone is widely used in baby plates, with top-selling products primarily made from this material. Divider designs are common, and popular colors tend to be low-chroma. However, top-selling silicone products are priced higher than those made from other materials.
Tableware - Plate martket
Bowls commonly have a two-layer design: an inner stainless steel layer and an outer PP layer for safety, preventing the outer surface from becoming too hot. These bowls often include a suction pad to keep them stable on the table and a lid to seal the bowl for easy food transport.
User's Feedback (Bowls and Plates)
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Child's Preference: The child prefers self-feeding with separated food items (rice, vegetables, meat) and dislikes mixed food.
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Issues with Current Product: The stainless steel three-compartment bowl causes food to mix easily, prompting a search for an alternative divided plate.
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Satisfaction with Current Product: The plate has been effective with strong suction, good size, and ease of cleaning.
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Options Considered: Interested in stainless steel plates like the Innobaby bus plate (concerned about compatibility with the Mamas & Papas high chair) and Kangovou plate (price concerns). Giraffe Baby plate is not considered due to origin.
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Additional Needs: The Child likes the EZPZ silicone plate but finds it too small and shallow for spoon practice.
Style Image Board and Concept Ideation
