Lucy Lin
--------------------------------------------------------------------------------------------------------------------------------------------------------------
Staged Teether
Teether
In
A
Plate
An increasing number of teethers now focus on supporting healthy tooth development, helping parents address teething discomfort while meeting their baby's developmental needs. Combi aims to introduce a series of teethers designed to promote oral care, featuring eye-catching designs to expand its market share in the teether segment and drive sales growth.
Teether Market Share
The majority of best-selling teether products fall into two main categories: ring-type teethers and toy-type teethers.
User Feesback
Texture and Shape Preferences
-
Babies often chew on pacifier handles or rings before teething.
-
Teethers with thoughtfully varied thicknesses are more satisfying and effective, as those too thin or too thick can be challenging for babies to chew.
-
Long, rod-shaped designs are particularly appealing to younger babies.
Handle Shape Benefits
-
Dual handles and long handles improve grip and usability.
-
Bracelet-style teethers prevent dropping but may seem fragile to parents.
Safety Concerns
-
Poorly finished edges can cause cuts.
-
Some teethers are prone to mold, even after sterilization.
-
Bristle-like parts may break off and be swallowed, raising safety concerns.
Style Ideation
User Interview
Concept A - Green
Stage 1
Stage 2
Stage 3
Concept B - Mom's Touch
Stage 2
Stage 3
Stage 1
Stage 1
Stage 3
Stage 2
Concept C - Platter
1st Stage
Final Proposal & Explanation
2nd Stage
3rd Stage
