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Kanebo- Freshel

This project is a workshop between National Cheng Kung University and Chiba University. The two universities cooperated with Kanebo company to develop a set of cosmetic bottles and packagings. The target group is young girls. Participating students needed to set their own characteristics of the market and develop the design concepts. I chose air hostess as my target group.

Persona

 

The air hostess who loves her country very much.

The neckline is the symbol of air hostess.

Plum is the flower stands for Taiwan.

So I use the neckline and the plum as my design concept.

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